# 2.2 Ecological Landscape of Data Monetization

Let us start with three participants, the stakeholders in Synesis One. **Contributors** are ontology miners eager to earn rewards. **Traders** are those with Synesis or Kanon in their wallet who wish to trade for profit. **Consumers** are those willing to pay for AI training data. Synesis One, the public data utility, is the result of the interaction between these three stakeholder groups. Figure 1 illustrates how the three are inseparably but harmoniously intertwined to produce the result.

![Figure 1: Stakeholders of Synesis One](https://1406356960-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MWl0bVj26nPpo7OFxyS%2Fuploads%2FkMH27q6VEUtno6fHJr3C%2Fmush%20WhatIsSynesisOne.png?alt=media\&token=0d29edf0-9ea4-439b-bbef-1c84c6ddf47a)

Figure 2 depicts the Flow, the process of ontology genesis to its monetization. The first two phases focus on mining (crowdsourcing), storing ontologies and turning them into specific meta-data for each AI system in a plug-and-play, modular fashion. The last two phases focus on monetizing them.

![Figure 2: The Flow of Synesis One in four phases](https://1406356960-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MWl0bVj26nPpo7OFxyS%2Fuploads%2F51FOVG0p7wstr8H0dYml%2F2%20Appendix-A_Ecosystem.png?alt=media\&token=449780a2-2701-45f1-96f0-5cc31ca2cc9e)

Figure 3 depicts the ecological landscape of Synesis One in panoramic view. Indicated at the top is the **flow**, designed to move the ecosystem in the direction of value creation and monetization in **four phases**. **Five** **elements** then operate in a circular sequence covering the four phases as *Enablers*. Detailed descriptions of the five elements are in Section 7 through 11. The design is to keep everyone focused on earning **Synesis** (Symbol: SNS) and **Kanon** (NFT). That singular purpose, and its collective pursuit by the Ecosystem participants, will lead us to become the largest Web3 data utility.

![Figure 3: Ecological Landscape of Synesis One](https://1406356960-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MWl0bVj26nPpo7OFxyS%2Fuploads%2FSwWUvZVXJCbI3vpzn6U0%2FAppendix-A_Ecosystem%203.png?alt=media\&token=64f2484b-392e-415b-b1a7-a3fecaa05fa5)